A Google Hangout Lecture hosted by Alan K’necht – The Power of Analytic Audits

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Data is the life blood of the modern organization. Next to the Financial data, the data from digital marketing is the most important. Yet while the financial data is routine reviewed and audited by independent bodies to ensure it’s correct, most organization, just assume their digital analytic data is correct while in most cases it isn’t. With bad data comes bad business decisions. During this Hangout Alan K’necht will take you through the journey of how, why and when of Analytics Audit and justify why it should be conducted by an independent analytics auditor.

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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